Weather Integrated
Brand Campaigns
IBM / Weather Company • 2015 - 2026
Clients
Various
What I Did
Design, Animation, Creative Strategy, Art Direction
Over a decade at The Weather Company, I designed and art directed brand campaigns across mobile, web, and DOOH for clients spanning every advertising vertical. Each execution was built to respond in real time to the user's current weather conditions, location, and daypart, turning contextual data into creative that felt genuinely relevant rather than just targeted.
ART DIRECTION
BRAND STEWARDSHIP
CAMPAIGN DESIGN
MULTI-FORMAT
MOBILE
ANIMATION
WEB
DOOH
TWC Integrated Marquee Kick-Off Video
Because TWC's flagship custom ad product (the Integrated Marquee) is so unique to the industry, clients sometimes had a hard time understanding the nuances and guidelines of integrating their brand experience into an accurate weatherized scene. To help with education, I was tasked to write, design, and animate this explainer video, which is sent to current and potential clients.Â
