Campbell's
IBM / Weather Company  •  2018 - 2022
CREATIVE STRATEGY
DESIGN
MOBILE
ANIMATION
BRAND MANAGEMENT
WEB
Client
Campbell's
What I Did
Design, Animation, Creative Strategy
Campbell's Soup partnered with our Weather team at IBM Watson Advertising over the course of several fall/winter "soup seasons" to come up with unique ads that capitalize on the relationship between weather and soup. I concepted and designed multiple campaigns for the brand over the years, including the "Soup Index", in which the ads would serve to users on Weather properties based on a combination of weather factors, ie. temperature, precipitation, etc. that would make for ideal "soup conditions". We also did a set of Christmas and Thanksgiving creative, taking advantage of Campbell's soups commonly being a base for so many family favorite holiday recipes.Â
Save the Snow Day
We also ran creative across all Weather properties to help promote Campbell's "Save the Snow Day" initiative, a social effort to save the snow day amidst the onset of virtual learning in the middle of the COVID-19 pandemic.Â
